- Launch Date: 2 August 2026
- Launched by: Prime Minister Narendra Modi
- Objective: To build a drug-free, healthy, and confident youth population as a foundation for Viksit Bharat @2047.
Key Highlights
- The campaign was launched through a nationwide video conference connecting:
- Over 1 crore youth
- More than 28,000 locations across India.
- The initiative will run as a 100-week nationwide campaign.
- Every Sunday during the next 100 weeks will feature activities such as:
- Sports
- Cultural programmes
- Art competitions
- Yoga
- Meditation
- Awareness campaigns against drug abuse.
Important Statements by the Prime Minister
- "The coming 100 Sundays will be 100 strong steps towards a Drug-Free India."
- Emphasized that:
- A Viksit Bharat requires physically fit, mentally strong, and addiction-free youth.
- Drug addiction destroys careers, families, and weakens the nation.
- Society should not stigmatize recovering addicts but support their rehabilitation.
Background
- The campaign began as a pilot project in Kashi (Varanasi) in 2025.
- It expanded into a national movement under the Kashi Declaration, supported by:
- 125+ spiritual organisations
- Several NGOs.
Role of MY Bharat
- Union Minister Mansukh Mandaviya stated that:
- MY Bharat serves as a single-window platform for youth engagement.
- It has connected over 2.23 crore youth through volunteering, leadership, mentorship, and national service.
- The campaign aims to become a Jan Bhagidari (people's participation) movement, similar to:
- Swachh Bharat Mission
- Fit India Movement.
Other Dignitaries Present
- Union Minister of State Raksha Nikhil Khadse
- 26 Governors
- 11 Chief Ministers
Government's Anti-Drug Measures
The Prime Minister highlighted:
- Large-scale crackdowns on drug trafficking.
- Seizure of narcotics worth thousands of crores of rupees.
- Increased arrests of drug smugglers.
- Promotion of yoga, meditation, counselling, and rehabilitation centres for recovery.
Exam Facts (One-Liners)
- Scheme: Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan
- Launch Date: 2 August 2026
- Launched by: Prime Minister Narendra Modi
- Duration: 100 weeks
- Participants at Launch: Over 1 crore youth
- Coverage: More than 28,000 locations
- Origin: Pilot project in Kashi (Varanasi)
- Supported by: 125+ spiritual organisations under the Kashi Declaration
- Youth Platform: MY Bharat
- MY Bharat Reach: Over 2.23 crore youth
- Vision: Drug-Free India and Viksit Bharat @2047
- Key Theme: Jan Bhagidari against substance abuse.
Source: PIB